What is a Vision Statement?

Successful organizations understand the importance of investing the time to define its vision, mission and values in order to provide long-term direction for employees.  A business should be able to articulate what it is trying to achieve and the basic purpose of its existence.

This philosophy supersedes the notion that organizations simply exist to make a profit and focuses on identifying the customers that will be served and investing in a long-term approach to serving that customer base. Read the Full Article →

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